APEXSOFTWARE ENGINEERING / LDN EC1 Start a project
Field notes

Kit list.

Short notes we would give anyone planning a product, whether or not you work with us. Filter by route or search the text.


  • release

    Before you submit an app

    Collect store screenshots for each required device size, write a privacy declaration that matches what the app really collects, and make sure a reviewer can log in with a test account.

  • release

    Who should own developer accounts

    Register store developer accounts under your organisation, with at least two people able to sign in. A freelancer-owned account is a common cause of lost apps.

  • design

    Five-person hallway test

    Ask five people to complete your main task on a prototype without help. Note where they pause. The pauses are your design brief.

  • design

    Contrast in one minute

    Body text should meet a contrast ratio of at least 4.5:1 against its background under WCAG 2.2 AA. Check light grey text first; it usually fails.

  • web

    A website brief on one page

    Write who visits, what they must find, the one action you want, and who will update the site. That page saves weeks.

  • web

    Domains and email: keep the keys

    Record where the domain is registered, where DNS is managed and where mail is hosted. Moving any of these without notes breaks email first.

  • mobile

    Native or cross-platform?

    Cross-platform frameworks suit most form-and-list apps. Heavy device features, graphics or platform-specific design can tip the balance to native.

  • mobile

    Plan for offline from day one

    Decide which screens must work without signal. Retrofitting offline behaviour later is one of the harder changes to make.

  • support

    Turn on two-step sign-in

    Enable two-step verification on email, domain registrar and store accounts. These are the accounts that unlock everything else.

  • support

    Describe an IT problem usefully

    Say what you expected, what happened instead, when it started, which device and whether anything changed recently. A screenshot helps.